SME_ITDR: Two weeks? Most business can’t recover at all!

New Standard: Two-Week Disaster Preparedness
What message are you telling people about disaster preparedness?
Eric Holdeman | March 31, 2015

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Three-day or 72-hour disaster preparedness messages have dominated the national message for decades when it comes to how long you should tell people to be prepared for disasters.

My thinking on this started to change in 2005 following Hurricane Katrina. We were about to launch a big public education campaign in King County, Wash., called “Three Days, Three Ways.” The three-way message was have a plan, build a kit and get training. At the time, when I checked with American Red Cross and Federal Emergency Management Agency about the possibility of that message changing, they said “no” so we went ahead with the campaign so as to standardize and not confuse people with different messages.

Now 10 years hence, Hurricane Sandy was another learning lesson and the great quake that could happen any day still is looming in our future. Many emergency management agencies in locations where you can have a huge regional disaster have moved on to telling their communities to become prepared for a week.

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From an ITDR pov, most business can’t suffer ANY interruption.

They can’t realign their data after a disaster.

Might as well close and start over.

If the recovery has not been designed in from the start — like start of day / end of day recovery points with automatic transaction capture to allow high speed replay — then you can forget that recovery and restart.


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